Browse by Target Species
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Trout Favorites
Whether you're fishing a stream for brooks, browns, and rainbows or scouring...
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Bass Favorites
Every freshwater angler dreams of hooking into a lunker Larry or a...
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Pike and Pickerel Favorites
A little flash and flare is sure to grab the attention of...
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Crappie Favorites
Searching for slabs? Look no further than this selection of classic crappie...
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Panfish Favorites
Discover the perfect panfish lures for targetting sunfish, perch, and other small...
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Multi-species Favorites
Whether you're bass fishing around docks and structure, fishing streams for trophy...
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New Dawn Tackle Co. Digital Gift Card
Gift the joy of fishing adventures with our digital gift card! Multiple options starting at $10.